PPC (Pay Per Click Marketing)

Pay per click (PPC) is the term used to describe the advertising sections on search engines. PPC allows you to advertise your product or service on search engines by bidding on specific keywords or phrases. In essence it is an auction whereby you bid for keywords such as ‘home insurance’ if you were in that sector. Depending upon the value of your bid and the relevance of your website you will then appear in the sponsored links section of the search engines.

A well constructed, executed and monitored PPC campaign provides unique opportunities for both significant returns and brand building.

A successful PPC campaign requires a comprehensive strategy. We study your market, the keywords to target, the potency of advert required, the experience a consumer will have on your website, and we then scour all data to perpetually improve your PPC campaign.

We like PPC for a variety of reasons. We often use it as a way of introducing a client to internet marketing before embarking upon a more detailed campaign involving SEO and social media. PPC provides clients with a quick route to the top of major search engines and allows them to feel the commercial benefits it brings.

We also like to use PPC as a method of supplementing the energy of an SEO campaign. We advocate a strategy that sees SEO focus on the core of your business whilst using PPC to sweep up peripheral traffic.